Thinking on the Reasons and Countermeasures of the Failure and Misrepresentation of Science and Technology Transmission

This paper makes a comparative analysis of the phenomena of communication failure and misrepresentation in the East and the West history of science and technology communication. Based on the analysis, the authors find out the causes of this phenomenon and puts forward their own thinking and countermeasures. They expect to arouse the attention of scientific and technological media workers, so as to better inherit the knowledge and wisdom of human beings