Difficulties of College Students’ Business Startups Under Economic New Normal and Their Countermeasures

The economic new normal has become a necessary stage of China’s economic development. In order to promote effective business startups of college students under economic new normal, research on influences of economic new normal on college students’ business startups and main difficulties faced by college students during business startups under economic new normal was carried out. Findings of research: The economic new normal generated more needs of business startups, needed more entrepreneurship participation of college students and required impressive promotion of the entrepreneurship efficiency. However, the present entrepreneurship environment cannot satisfy urgent needs of college students’ business startups. What’s more, factors such as lack of entrepreneurship capital, insufficient education on college entrepreneurship, low entrepreneurship quality of college students and social prejudice seriously impeded the development of college students’ business startups. Hence, support of college students’ business startups should be strengthened in aspects of entrepreneurship environment optimization, fund-raising channel innovation for entrepreneurship, innovation of the college entrepreneurship education system and social support etc.