Chinese Culture Overseas Exchange and Spread Under the Context of Cross-Cultural Perspective

The rapid development of economy and the rise of international politics caused the “China craze” of the international community, and is also an opportunity to spread Chinese culture overseas. Chinese culture has long been in the passive position of “the other construction”, the communication mode will make China lose the ownership of cultural exchange, and then make the culture in the “edge” status. In cross-cultural communication, how to play the government power, through the artifacts, the media and non-governmental organizations to build a complete system of cultural transmission, cultural communication to realize the rationality and validity, give play to its dominant position in Chinese cultural exchange, get the real “image of China” and “voice of China”, is the main direction of the current Chinese culture propagation. Actively integrating into the world culture system, to realize the combination of Chinese culture and the world civilization, not only is the symbol of country cultural confidence and expression, and contribute to world peace and cultural development