A Study of the Applicable Process of Chinese Farmers Starting Businesses in Their Hometowns

In China, farmers starting businesses in their hometowns have become a driving force behind the farmer income increasing, and have enhanced the vitality of rural development. We find and develop an applicable process of farmers starting businesses that are the key to ensure more farmers or rural migrant workers of returning home to start businesses successfully. This paper presents 6 specific aspects for farmers starting businesses in their hometowns：farmers evaluate themselves as entrepreneurs, establish suitable business ideas, the market assessment, determine the business organization and legal form, work out a plan of the start-up capital and profit, and a judgment for the future enterprise. This paper also makes scientific analysis of these specific aspects to hope that more farmers start businesses successfully and promote rural economic development in China