Setting The Agenda For STEM Literacy In Higher Education: A Content Analysis Of The Chronicle Of Higher Education

Enhancing achievement in Science, Technology, Engineering, and Mathematics (STEM) is a long-standing national concern. The current national agenda, to instill an all hands on deck approach to creating a STEM literate citizenry, calls for broadening the scope of inclusion in STEM efforts. A critical population, higher education administrators, faculty, and staff are a valuable resource to advancing this agenda. Under the proposed Agenda Setting Communication Theory (ASCT) model developed for this study, their level of exposure to needed information is an important indicator of their potential participation in this agenda. As the leading news medium for the higher education community, the Chronicle of Higher Education was examined, through Content Analysis, to identify the frequency of reporting on STEM education from January 2001 to December 2015, to discern the themes in STEM education which appear in the Chronicle of Higher Education from January 2001 to December 2015, and to determine the frequency of reporting on the need for collaboration in STEM education in the Chronicle of Higher Education during that same period. The results of the Content Analysis indicate that there has been a significant increase in the Chronicle\u27s reporting on STEM education in the past five years. Also, matters relating to the recruitment and retention of underrepresented populations were reported on most frequently. Further, reporting on the need for collaboration did not emerge as a primary theme. These results indicate that while the Chronicle is somewhat participating in reflecting aspects of the national STEM education agenda, it is not yet functioning to advance the breadth of that agenda within the higher education community