Orlando\u27s New Tourism Promotion Slogan: Concept Testing

The main objective of this research proposal is to provide an in-depth analysis of potential new tourism promotion slogans for Orlando. The study will explore the attitudes, perceptions and preferences of Central Florida\u27s tourists with regard to a few proposed slogans (by an advertising agency) OR a few sogans that will be generated by the tourists themselves. A few selected slogans will be tested quantitatively through personal interviews of tourists