Exploring Pull Factor Influences at Campgrounds by RV Association Members

Recreational vehicles (RVs) are owned and/or rented by travelers of diverse ages, traveling parties, and agendas. RVs, in most cases, will be parked at a campground during use, lending to the question of what factors influence campground selection. The current study explored pull factors specific to RV campground attributes by members of a RV association, identified the general demographics of the respective RV association, and investigated campground travel decisions by members of the RV association. Findings from the current study can assist campground owners/operators in developing effective marketing strategies for attracting RV travelers with customized products, onsite amenities, and/or services. Offerings can be tailored to today’s RV traveler based on travel needs, desires, and demographics