Expanding the Role of Student Research in Academic Publishing: The Journal of Multidisciplinary Research

In today’s highly competitive and fragmented market, with increased options available to both students and researchers, cultivating student research in a not-for-profit university setting and successfully fast-growing an academic journal represents a remarkable branding achievement. Publishing a research journal has many advantages and benefits for a university—from enhancing academic reputation to increasing institutional brand equity. As a result of unique branding strategies and coordinated editorial teamwork, the Journal of Multidisciplinary Research achieved significant brand awareness in the academic world, publishing solid student research from leading universities and demonstrating the ability to incorporate top global research with student research