The Nigerian insurance industry is saddled with the responsibility of financing economicactivities and underwriting risks resulting from uncertainties created by the volatileNigerian marketing environment. In performing this role, insurance companies are facedwith multiplicity of problems and challenges that undermine their ability to deliver qualityservices at reasonable cost. The present study was designed to examine the relationshipbetween environmental factors and strategic marketing planning in the selected NigerianInsurance Companies. The five companies selected for the study are Niger Insurance,Cornerstone Insurance, NEM Insurance, Crusader Insurance and Industrial and GeneralInsurance Company. The study obtained secondary data spann...
The purpose of this study is to examine how companies could prepare themselves to deal effectively w...
The purpose of this paper is to investigate the impact of strategic marketing and firms ’ performanc...
The purpose of this paper is to review the literature on strategic marketing management. This study ...
Strategic marketing planning has become key success and survival factor in service organisations bec...
The apparent unclear performance of the Nigerian insurance industry, in addition to the dynamics in ...
Every firm strives to develop appropriate competitive marketing strategies, which will help it to cr...
This paper examines the nature and influence of the relationship between the bank’s strategic market...
The insurance industry globally plays a pivotal role in social and economic growth of any economy. T...
For decades, risk management in emerging economics like Nigeria has relied on a reactive approach to...
Insurance companies in Zimbabwe are currently operating in a highly competitive environment and the...
Despite the fact that there are various studies that have been conducted on sustainability, most st...
The study aims to analyse the effect of claims management on firm performance of insurance companies...
The present investigation has been undertaken in order to study the decision-making involved in the ...
This study examines relational effect explaining the nexus between internal marketing, salesforce pe...
Professionals and management experts have viewed the phrase “Organizational Planning” as one functi...
The purpose of this study is to examine how companies could prepare themselves to deal effectively w...
The purpose of this paper is to investigate the impact of strategic marketing and firms ’ performanc...
The purpose of this paper is to review the literature on strategic marketing management. This study ...
Strategic marketing planning has become key success and survival factor in service organisations bec...
The apparent unclear performance of the Nigerian insurance industry, in addition to the dynamics in ...
Every firm strives to develop appropriate competitive marketing strategies, which will help it to cr...
This paper examines the nature and influence of the relationship between the bank’s strategic market...
The insurance industry globally plays a pivotal role in social and economic growth of any economy. T...
For decades, risk management in emerging economics like Nigeria has relied on a reactive approach to...
Insurance companies in Zimbabwe are currently operating in a highly competitive environment and the...
Despite the fact that there are various studies that have been conducted on sustainability, most st...
The study aims to analyse the effect of claims management on firm performance of insurance companies...
The present investigation has been undertaken in order to study the decision-making involved in the ...
This study examines relational effect explaining the nexus between internal marketing, salesforce pe...
Professionals and management experts have viewed the phrase “Organizational Planning” as one functi...
The purpose of this study is to examine how companies could prepare themselves to deal effectively w...
The purpose of this paper is to investigate the impact of strategic marketing and firms ’ performanc...
The purpose of this paper is to review the literature on strategic marketing management. This study ...