Firm-Level Strategy and Performance of Food and Beverage Manufacturing Companies in Kenya

The influence of firm-level strategy on organizational performance in manufacturingcompanies continues to be a dominant discussion in the recent past. The paper isdetermining firm-level strategy and performance connections in of food and beveragemanufacturing companies in Kenya. The results are built on a survey of top executive’sopinion on firm-level strategy and execution in their factories. The study used crosssectionaldesign of the sector that delivered data in a structured questionnaire. Thehypothesis was tested using simple regression analysis. The study showed thatcorporate-level strategy was statistically insignificant on financial performance.However, firm-level strategy on combined organizational performance was statisticallysignificant