THE GENERATIONS` PREFERENCES FOR ONLINE TRAVEL BOOKING SYSTEMS AND TOOLS

Considering the changes brought by the development of mobile technologies and devices, both in the behavior and the preferences of individuals, as well as aspects related to the demographic evolution and the generational classification of the world population, a study was conducted to identify the generational preferences of tourists for the systems and tools used in the online travel booking; it was also considered that tourism is recognized as an adopting industry of all new mobile technologies and ITC solutions, but also being permanently adapted to the behavioral changes of tourists; this article contains, in the first part, a statistical picture on aspects related to the behavioral preferences of tourists according to their generation, and in the second part, the results of the study carried out; We believe the results obtained can provide important insights to the tourism industry, but also those in related industries and obviously for tourists