Add to ORKGThis article reviews the System Reflexive paradigm of strategic marketing management, being based on the alignment of strategic economic interests of stakeholders, specifically, enterprise owners and hired managers, and consumers. The essence of marketing concept of management comes under review, along with the strategic management approaches to business, buildup and alignment of economic interests of business stakeholders. A roadmap for resolving the problems of modern marketing is proposed through the adoption of System Reflexive marketing theory
Traditionally, strategic management has been analyzed from an economic perspective, with approaches ...
The purpose of this paper is to identify the implications of strategic innovation in entrepreneurial...
The development of principles to guide the process of conceptualizing and implementing a corporate v...
This article reviews the System Reflexive paradigm of strategic marketing management, being based on...
This article reviews the System Reflexive paradigm of strategic marketing management, being based on...
Although most authors speak about some parts of Strategic Marketing, here is included a list of defi...
The subject of the study is the marketing approach to strategic sales management of enterprises. The...
Abstract This paper proposes a domain statement for strategic marketing as a field of study and deli...
Introduction. The article deals to the definition of the marketing place in the economic environment...
The article is devoted to the concept of strategic marketing in the economic world, the concept of «...
This paper contends that the conventional rational model of strategic marketing planning is flawed. ...
There are a large number of factors which may cause markets to evolve . In a market ecosystem, a mar...
The subject of research is the theoretical and practical aspects of determining the functions of man...
Traditionally, strategic management has been analyzed from an economic perspective, with approaches ...
Traditionally, strategic management has been analyzed from an economic perspective, with approaches ...
Traditionally, strategic management has been analyzed from an economic perspective, with approaches ...
The purpose of this paper is to identify the implications of strategic innovation in entrepreneurial...
The development of principles to guide the process of conceptualizing and implementing a corporate v...
This article reviews the System Reflexive paradigm of strategic marketing management, being based on...
This article reviews the System Reflexive paradigm of strategic marketing management, being based on...
Although most authors speak about some parts of Strategic Marketing, here is included a list of defi...
The subject of the study is the marketing approach to strategic sales management of enterprises. The...
Abstract This paper proposes a domain statement for strategic marketing as a field of study and deli...
Introduction. The article deals to the definition of the marketing place in the economic environment...
The article is devoted to the concept of strategic marketing in the economic world, the concept of «...
This paper contends that the conventional rational model of strategic marketing planning is flawed. ...
There are a large number of factors which may cause markets to evolve . In a market ecosystem, a mar...
The subject of research is the theoretical and practical aspects of determining the functions of man...
Traditionally, strategic management has been analyzed from an economic perspective, with approaches ...
Traditionally, strategic management has been analyzed from an economic perspective, with approaches ...
Traditionally, strategic management has been analyzed from an economic perspective, with approaches ...
The purpose of this paper is to identify the implications of strategic innovation in entrepreneurial...
The development of principles to guide the process of conceptualizing and implementing a corporate v...