Small Business Entry Strategies: An Integration of Technological Discontinuity and Industry Growth Potential

Technological innovations often create growth and profit opportunities for new firms. Entrepreneurs may find it beneficial to take advantage of these opportunities. A critical decision facing any new venture is selecting a strategy to effectively enter a market or industry. To assist the decision maker in this endeavor, a normative model is offered to help entrepreneurs position themselves to take advantage of technological innovation. Specifically, the model develops four different strategic choices. These strategic choices are contingent on the magnitude of techno­ logical change and the growth potential of the industry