The University of North Georgia and Organizational Identity: The

In the field of Public Relations, the notion of what defines the identity of an Organization is topic of increased discussion. (Balmer, 2001). Over the past few decades, the disciplines of marketing, public relations, graphic design, and business have all contributed to formulating a comprehensive definition of organizational identity that includes employees\u27 values and practices, company logo and branding, and history and mission statement. This construct, although all encompassing, is largely theoretical. This project attempts to use the concept of organizational identity as an analytical tool to examine the corporate identity of the University of North Georgia. Research was conducted during the summer of 2016 and funded through a FUSE grant award. In-depth interviews and document analysis reveal an organization oriented towards the future, yet suffering from growing pains