A CASE STUDY ON THE POTENTIAL BENEFITS OF CONSOLIDATION WITHIN TRANSPORT, LOGISTICS, AND FREIGHT FORWARDING CLUSTERS IN THE POMERANIAN REGION

This paper focuses on the advantages of the companies that act in cooperation/clusters, as an approach to prevent the possible gain of interest for competitive products. Companies operating in the forwarding, transportation, and logistics sector are seeking original methods to become competitive. Price has lost its importance when selecting transportation and logistics services providers. Nowadays, it is the quality of service rates that is considered most important, followed by reliability, flexibility, and the product range. We will examine the rest of the factors influencing customers choice of freight forwarding, transportation, or logistics operators, in this paper