An Empirical Study of Behavioral Factors Influencing Text Messaging Intention

This manuscript provides a comprehensive review of many of the behavioral factors associated with the use of technology and tests their applicability to text messaging. The theories explored included End User Computer Satisfaction, Theory of Reasoned Action, Diffusion of Innovation, Theory of Planned Behavior, and Technology Acceptance Model. In addition, Positive and Negative Emotion factors were developed and tested to examine their influence on text messaging behavioral intention. Several statistical processes were utilized to develop and confirm the factors. The results of the study suggest that no one model can fully explain texting behavior but several factors did have a significant influence on intention at p \u3c .05. These factors were Attitude, Compatibility, Ease of Use, Satisfaction, and Visibility. These factors can serve as areas that practitioners and researchers can focus on to improve text messaging intention and obtain the significant benefits of this technology