Add to ORKGOnline shopping, including shopping for fashion goods, has become a trend in Indonesia. One of buyer’s motivations to do online-fashion-shopping is hedonic shopping motivation. This research aims to examine the influence of hedonic shopping motivation on impulse buying process. Using 100 buyers of Zalora (an online shop) as the respondents, this study confirms that hedonic shopping motivation has a significant influence on the impulse buying process. Keywords: Hedonic shopping motivation, impulse buying process, Zalora.
This study aims to determine the effect of Hedonic Shopping Motivation and Sales Promotion on Impuls...
In this digital era, humans are very dependent on hand-held devices that are easy to carry anywhere....
AbstractThe purpose of this research is to analyze the influence of Online Hedonic Shopping Motivati...
Online shopping, including shopping for fashion goods, has become a trend in Indonesia. One of buyer...
ABSTRAK Perkembangan teknologi digital dan internet telah memberikan dampak begitu signifikan terh...
The purpose of this research is to know the perception of Telkom University student about hedonic sh...
Developments in information technology are increasing rapidly in recent years have also brought spen...
This research aims to identify the influence of hedonic motives browsing shopping lifestyle against ...
Penelitian bertujuan untuk mengetahui pengaruh Hedonic Shopping Motivation terhadap Impulse Buying d...
Abstract The purpose of this research is to find out and analyze how: (1) the effect of Hedonic Shop...
This research aims to identify the influence of hedonic motives browsing shopping lifestyle against ...
The purpose of this study is to determine the effect of Hedonic Promotion And Shopping Motives Again...
Penelitian ini bertujuan untuk menguji pengaruh Hedonic Shopping Motivation, Online Stote Beliefs da...
ABSTRAK Perkembangan zaman yang terus berkembang dan teknologi yang semakin maju, membuat internet ...
Semakin canggihnya teknologi digital, tingginya pengguna intenet, dan teknologi mobile akan berdampa...
This study aims to determine the effect of Hedonic Shopping Motivation and Sales Promotion on Impuls...
In this digital era, humans are very dependent on hand-held devices that are easy to carry anywhere....
AbstractThe purpose of this research is to analyze the influence of Online Hedonic Shopping Motivati...
Online shopping, including shopping for fashion goods, has become a trend in Indonesia. One of buyer...
ABSTRAK Perkembangan teknologi digital dan internet telah memberikan dampak begitu signifikan terh...
The purpose of this research is to know the perception of Telkom University student about hedonic sh...
Developments in information technology are increasing rapidly in recent years have also brought spen...
This research aims to identify the influence of hedonic motives browsing shopping lifestyle against ...
Penelitian bertujuan untuk mengetahui pengaruh Hedonic Shopping Motivation terhadap Impulse Buying d...
Abstract The purpose of this research is to find out and analyze how: (1) the effect of Hedonic Shop...
This research aims to identify the influence of hedonic motives browsing shopping lifestyle against ...
The purpose of this study is to determine the effect of Hedonic Promotion And Shopping Motives Again...
Penelitian ini bertujuan untuk menguji pengaruh Hedonic Shopping Motivation, Online Stote Beliefs da...
ABSTRAK Perkembangan zaman yang terus berkembang dan teknologi yang semakin maju, membuat internet ...
Semakin canggihnya teknologi digital, tingginya pengguna intenet, dan teknologi mobile akan berdampa...
This study aims to determine the effect of Hedonic Shopping Motivation and Sales Promotion on Impuls...
In this digital era, humans are very dependent on hand-held devices that are easy to carry anywhere....
AbstractThe purpose of this research is to analyze the influence of Online Hedonic Shopping Motivati...