Today, since products and services are so easily replicable, companies face a challenge to differentiate themselves to compete in the market. One of the most effective ways to create difference in the market is by creating a strong brand. A strong brand image is intangible asset for companies that are difficult to imitate. This study examines the relationship between brand image and customer satisfaction. A hundred customers were used as the research sample, and the data was extracted using online questionnaires distributed to Maxx Coffee customers within Surabaya area. The data was then be analyzed with Linear Regression and be processed using SPSS 20.0. The result indicated that brand image positively affect customer satisfaction at Maxx ...
In this era, companies are competing to be the best in the business they are in, including the bever...
In this era, companies are competing to be the best in the business they are in, including the bever...
The present study is conducted to find out The Influence of Brand Image, Consumer’s Lifestyle and Co...
Introduction/Main Objectives: The study aims to know how customer satisfaction acted as the mediatin...
78 HalamanTujuan penelitian ini adalah untuk mengetahui “Pengaruh Brand Image dan Brand Awareness Te...
The purpose of this study is to examine whether consumer-based brand equity (physical quality, staff...
Currently the cafe business competition is very tight, to be able to maintain customer loyalty, café...
This study aims to determine the effect of servicescape and brand image on Consumer Satisfaction in ...
This study aims to determine the effect of servicescape and brand image on Consumer Satisfaction in ...
The purpose of this study is to analyze the factors that affect the repurchase intention, which is b...
This study aims to determine the effect of servicescape and brand image on Consumer Satisfaction in ...
The aim of this thesis was to find out what kind of relationship there is between brand image and cu...
Corporate image has been assessed as an important antecedent of customer satisfaction and loyalty. C...
This study aims to determine the effect of brand image and brand awareness on customer loyalty throu...
In this era, companies are competing to be the best in the business they are in, including the bever...
In this era, companies are competing to be the best in the business they are in, including the bever...
In this era, companies are competing to be the best in the business they are in, including the bever...
The present study is conducted to find out The Influence of Brand Image, Consumer’s Lifestyle and Co...
Introduction/Main Objectives: The study aims to know how customer satisfaction acted as the mediatin...
78 HalamanTujuan penelitian ini adalah untuk mengetahui “Pengaruh Brand Image dan Brand Awareness Te...
The purpose of this study is to examine whether consumer-based brand equity (physical quality, staff...
Currently the cafe business competition is very tight, to be able to maintain customer loyalty, café...
This study aims to determine the effect of servicescape and brand image on Consumer Satisfaction in ...
This study aims to determine the effect of servicescape and brand image on Consumer Satisfaction in ...
The purpose of this study is to analyze the factors that affect the repurchase intention, which is b...
This study aims to determine the effect of servicescape and brand image on Consumer Satisfaction in ...
The aim of this thesis was to find out what kind of relationship there is between brand image and cu...
Corporate image has been assessed as an important antecedent of customer satisfaction and loyalty. C...
This study aims to determine the effect of brand image and brand awareness on customer loyalty throu...
In this era, companies are competing to be the best in the business they are in, including the bever...
In this era, companies are competing to be the best in the business they are in, including the bever...
In this era, companies are competing to be the best in the business they are in, including the bever...
The present study is conducted to find out The Influence of Brand Image, Consumer’s Lifestyle and Co...