Determination of the Perceptions of Sport Managers on the Concept of Organization: A Metaphor Analysis Study

This research aims to determine the perceptions of sports managers on the concept of organization with the help of metaphors. The sample of study consists of 45 sports managers. In order to collect data in the study, "metaphor form" was prepared to determine the perceptions of the sport managers on the concept of organization. In the metaphor form, the sport managers were asked to complete the sentence "Organization is like.....; because........". In the study, phenomenological design, one of the from qualitative research approaches was used. In the analysis of the data, content analysis technique was used. The reliability coefficient for the inter-participants was calculated for the reliability of the analysis of the research data and this value was found to be 91%. With the evaluation of the data, it was seen that sport managers produced a total of 34 metaphors. These metaphors were collected in 4 different categories. These are respectively "being systematic", "management", "purpose" and "division of labor". The most produced metaphors by sports managers are family, car, human body, and puzzle. Living, lifeless, abstract and concrete metaphors were generally used for the concept of organization