Appropriating from the World of Business: Andy Warhol\u27s Key to Success

The thesis is an examination of the business process and techniques used by Andy Warhol to become a successful artist. These techniques were: his ability to craft memorable experiences for those who sat for portraits; the use of his social networking to bring in clients; and his encouragement of seemingly unrelated experiments. In addition to these points this thesis also identifies and investigates Andy Warhol Enterprises, the artist\u27s company, and the influence his company had on his artistic endeavors. The thesis examines why Warhol appropriated many aspects of the consumer driven world and explores Warho\u27s success due, in part, to his willingness to transform his artistic production into a business