Analysis of contemporary rock magazines in the Czech Republic

The bachelor thesis Analysis of Contemporary Rock Magazines Based in the Czech Republic analyzes the content representation of the domestic music scene compared to the international music scene using the example of Fakker, Headliner and Full Moon magazines. It also looks at how this representation affects the magazines' sales and success from the point of view of their chief editors. The analysis is done on 2018 issues, using the method of quantitative content analysis ("hard data"), which is supplemented with interviews with chief editors of these magazines ("soft data"). The theoretical part provides a short introduction to the history of music magazines in the Czech Republic before and after 1989, the year of the Velvet Revolution. Then the magazines Fakker, Full Moon and Headliner are summarized. The methods of quantitative analysis and of collecting data are explained in the practical part. These methods were used on three randomly selected issues of Fakker, Full Moon and Headliner from 2018. The data is recorded in a codebook. The quantitative analysis is followed by transcripts of interviews with the chief editors of Fakker (Petr "Ape" Adámek), Full Moon (Michal Pařízek) and Headliner ("Honza" Vedral). The summary outlines the results of the analysis and the contents of the interviews. As a..