Reflection of the creators and works of the 1958 World Exhibition in Brussels in the Czechoslovak professional, cultural and specialised press

The subject of this diploma thesis is the analysis of statements about the authors and works of the Brussels World Exhibition in 1958 in the Czechoslovak specialized, cultural and professional press. As the first world exhibition after World War II, EXPO 58 was also the first cultural confrontation of the newly organized world. But in the turbulent year of 1958, standing at the very top of the "atomic age", it wasn't a superpower, but Czechoslovakia who was unexpectedly awarded the highest competition award and recognition. This success was one of the greatest breakthroughs of domestic cultural history, and fundamentally influenced the lifestyle and aesthetics of the following decades. The thesis focuses on magazines whose specialized focus informed the professional public about the events of the exhibition, while the selection of fields of these magazines copies the award-winning parts of the pavilion and program. The thesis also includes a historical excursion focusing on cultural and political events between the years 1948-1958 and setting the analyzed event in the context of world exhibitions with an emphasis on the 20th century. The detailed research of the articles follows the method of qualitative content analysis in the texts firstly reflecting on the success of Czechoslovak participation. It also..