Modern information and communication technologies in the market of hotel services

Theoretical background: The development of new technologies has a considerable impact on the functioning of numerous service industries. The market of hotel services largely draws from the achievements of the digital revolution. Purpose of the article: The aim of the article is to present modern ICT solutions used in the hotel industry and to present the opinions of the owners of year-round accommodation facilities in the Lublin voivodeship on the impact of technological environment factors on the development of their companies. Research methods: To achieve the article’s aim, source materials are analysed concerning the subject matter and the findings from the author’s own study, conducted in April and May 2018 using the CATI method. Main findings: Entrepreneurs who participated in the study see the potential of the Internet as a technical means which facilitates access to potential customers. An alarming finding of the study is the low level of awareness among the respondents as to the significance of modern technological solutions which are essential for the hotel product and are the source of companies’ competitive advantage