THE CAMPAIGN STRATEGY OF WOMEN CANDIDATES IN THE HOUSE OF REPRESENTATIVE OF MALANG CITY IN THE 2019 GENERAL ELECTION

It is known that there are some difficulties in recruiting women in politics. The General Election Regulation requires each political party to reach the minimum number of candidates, as many as 30% in the DPR are women. Difficulties in placing women cause several cases, such as culture, funding, and lack of political education in women. However, some women who can join as candidates must have a campaign strategy to get votes from citizens. There are a number of women candidates campaign strategies that can be explained in this study. There were 6 respondents in this study, women candidates from the political parties GERINDRA, DEMOKRAT, PAN, HANURA, PERINDO, and PDI Perjuangan. Striving hard, being smart, having lots of social relationships with several organizations, having money for political costs are basic strategies to get a lot of votes. Keywords: campaign strategy, women candidates, political parties