GOVERNANCE INNOVATION IN TOURISM DEVELOPMENT MARGACINTA VILLAGE, PANGANDARAN REGENCY

The village as mandated by the Law has the obligation to preserve and advance the customs, traditions, and culture of the community. The Village Government must be able to encourage the initiatives, movements, and participation of the village community to develop the village's potential and assets for mutual welfare. This paper aims to identify the implementation of governance innovations that include new types of leadership, technical and management capabilities, the strength of civil society, space for participation in developing Margacinta Village as a cultural village so that it becomes the leading tourism destination in Pangandaran Regency. The method used in this study is observation and interviews with the Village Head and the manager of cultural tourism in Margacinta Village. Keywords: innovation of governance, village culture, touris