Who Benefits from Blackness? The White Compulsion for Capital

This project will examine the change in representations of blackness and black character in commercially successful hip hop music through music videos directed by Hype Williams from 1995 to 2005. This research will use a womanist approach to address the significant historical influence of storytelling in the black narrative and how the emerging concepts of hypermasculinity and the degradation of the black body have seemingly become the new normal. These concepts largely contribute to the negative stereotypical perceptions of black identity that keeps black bodies marginalized because there is little diversity in the public representations of blackness while there exists an abundance of black representation