IMPACT ASSESSMENT OF ISO CERTIFICATION ON FINANCIAL PERFORMANCE OF FIRMS IN PAKISTAN

Quality management has become the basic requirement of organizations for both survivals as well as to gain the competitive edge in the market. This study has been undertaken to investigate the impact of ISO certification on the overall financial performance of companies. In this regard, data has been collected from quality management staff of 50 companies. A total of 100 filled questionnaires were received and the data was analyzed in SPSS 18. The multiple correlation and Linear Regression tests have been performed to analyze the data. The results indicated that ISO adoption leads towards marketing and operations efficiencies and ultimately, the overall financial position of business gets improved. However, the marketing efficiencies have a greater impact on financial performance than the operations efficiency.Keywords: ISO Adoption, Financial Performance, Operational Efficiency, Marketing Efficienc