The paper describes the finite element model simulation of reinforced adobe walls to assess the feasibility of an innovative strengthening technique for earthen constructions, which improves the seismic performance. The retrofitting technique is based on the application of geogrids on both sides of the earthen wall. The geogrid is comprised in the mud plaster layer, which is applied to the wall surface in two steps. No additional connections are put in place, and the connection between the geogrid and the wall is granted exclusively by the mud plaster. The numerical simulation accounted for the presence of adobe blocks and clay joints, as well as for the presence of the reinforcing geogrid and of the mud plaster. The nonlinear behavior of t...