Sustainable interaction for mobility system

The results of top-down policymaking approach are not enough, "sustainable development can not be imposed from above. It will not take root unless people across the country are actively engaged (UK DEFRA 2002, 7) ". The goal of this research is to try to use the interaction and gamification strategy as a tool combined with a set of personal data to increase users' awareness of the impact of each action. The research context is the mobility system. The increase in road congestion and so the risk to compromise human well-being are just some of the critical points in the future. There are already some possible solutions for these problems, such as shared mobility and autonomous cars, but this is not just a business or technological change. Citizens will first and foremost influence the future with their decisions and behaviour. For the experimentation, a case study was developed, useful for obtaining and analyzing the qualitative and quantitative research results. The case study, thought to be developed within a fully self-driving car, concerns the design of an interactive augmented reality game in which the user’ role is to make decisions as a leader of his fictional world, as result of his decisions the environment around him change. The game continually reconfigures itself taking advantage of users' personal information and data collected through different ways. The gesture, copy, and other characterizing elements will follow the needs of each user. Instead of a more traditional approach that results frustrating and not very involving for the user, the game uses an ironic, surreal, and funny tone of voice in order to be more engageable. The goal is to make conscious users towards the environment that surrounds him and his ability to affect positively or negative the system in which he lives