Mattioli. Not-only-gold: sustainable innovation in jewellery.

For a local prestigious goldsmith company struggling like many others due to the recently soaring price of gold, sustainability can be of help in identifying new strategies when it comes to selecting materials for the jewel’s creation, so that the organisation may preserve its market positioning and retain its target audience while focusing on new, more eloquent and environmentally sustainable opportunities. The EDEN research team has investigated the Mattioli (Turin) case study with the aim of evaluating the possibility of lightening the jewel material’s preciousness and confirming its cultural value (Celaschi, Cappellieri, Vasile 2005), providing it with contemporary charm capable of expressively interpreting the new opportunities offered by both the material and technology