Connections Between Products and Contexts. Key Drivers for the Design of a Product

According to the recent economic situation, the actual business model will not be sustainable for a long time. In this paper we want propose a design methodology, which leads the possibility to influence people behaviours through the products. The aim of this paper is to underline the role of the designer, as director of the process, in order to coordinate involved actors and actions. This approach suggests a result, namely a product, which uses the local resources preserving material and cultural tradition and furthermore understanding the relationships between the costumer and his territory. The link between the product and its context defines a “surplus value” which characterizes the design process as “sustainable”. According to that, the final aim should be a “customised product” defined through a muldisciplinary approach, where the role of the designer is creating a dialogue among all the different actors involved in the definition of the product