Rarities and Beauty are the main criteria for the acknowledgement and the conservation of the heritage and the landscape from the very first Italian protection laws (L.1089/ 39, L.1497/39). Giovannoni and Croce contributed to the affirmation of these interpretative categories of the landscape as an aesthetic good destined to public enjoyment. The utility of the landscape was exclusively connected to visual enjoyment. This interpretation will be extended from the Galasso Law that promotes the utility of the landscape for the conservation of the biodiversity and the ecological functionality of the territory. European Landscape Convention is innovative for the Italian protection of culture because it enforces the role of the landscape as...