Add to ORKGWhile public leisure services have begun to adopt a marketing approach, the theoretical and ethical implications of such methods have been largely ignored. This paper briefly examines such implications, specifically in regard to promoting services to the public, promoting services to targeted groups, shaping service characteristics to client desires, studying non-participation, and adopting a user pays philosophy
Increasing competition between private sector and public sector recreation facilities dictates that ...
A well-conceived promotion plan is based on carefully-targeted promotion goals and objectives and a ...
The aim of the paper is to analyse selected aspects of marketing activities of recreational organiza...
Marketing has, in recent years, become an integral part of the public leisure service profession. Ho...
Abstract. The article focuses on four major assumptions that underlie the alternative conceptualizat...
Leisure is a service industry and traditional marketing approaches do not work well. New models are ...
Recreation professionals entering the world of business confront value conflicts and ethical dilemma...
Marketing has long had a place in the planning and management of public sector recreation. In partic...
The traditional approaches to marketing services leads to ineffective results. New approaches based ...
The marketing activity is a complex one that launches debates on various topics, including various a...
The marketing of recreation is unique and demands special consideration when compared with other pro...
<p><em>This paper aims to highlight the relationship between marketing and ethics. Today we face gre...
Pricing, in the leisure service industry, has been difficult because of a lack of a thorough underst...
The level of marketing activity in services businesses has been widely debated in the services liter...
This thesis discusses the extension of the marketing concept, marketing and marketing management to ...
Increasing competition between private sector and public sector recreation facilities dictates that ...
A well-conceived promotion plan is based on carefully-targeted promotion goals and objectives and a ...
The aim of the paper is to analyse selected aspects of marketing activities of recreational organiza...
Marketing has, in recent years, become an integral part of the public leisure service profession. Ho...
Abstract. The article focuses on four major assumptions that underlie the alternative conceptualizat...
Leisure is a service industry and traditional marketing approaches do not work well. New models are ...
Recreation professionals entering the world of business confront value conflicts and ethical dilemma...
Marketing has long had a place in the planning and management of public sector recreation. In partic...
The traditional approaches to marketing services leads to ineffective results. New approaches based ...
The marketing activity is a complex one that launches debates on various topics, including various a...
The marketing of recreation is unique and demands special consideration when compared with other pro...
<p><em>This paper aims to highlight the relationship between marketing and ethics. Today we face gre...
Pricing, in the leisure service industry, has been difficult because of a lack of a thorough underst...
The level of marketing activity in services businesses has been widely debated in the services liter...
This thesis discusses the extension of the marketing concept, marketing and marketing management to ...
Increasing competition between private sector and public sector recreation facilities dictates that ...
A well-conceived promotion plan is based on carefully-targeted promotion goals and objectives and a ...
The aim of the paper is to analyse selected aspects of marketing activities of recreational organiza...