Add to ORKGThe popularity of recreation as a marketing tool is being influenced by the personal involvement of participants and the positive outcomes from the experience. It is the direct association of products and services with the positive emotions that yields the greatest results. The macro trends that are causing these positive feelings are a societal factors that will continue to influence the cultures well into the future
In recent years, the rapidly growing industry of leisure has displayed some signs of overcrowding on...
This paper examined the phenomenon of business sponsorship of leisure or recreational activities. Sp...
ABSTRACT. If future recreation consumption and associated in-tangible values can be predicted, the p...
The traditional approaches to marketing services leads to ineffective results. New approaches based ...
The marketing of recreation is unique and demands special consideration when compared with other pro...
Higher standards of enjoyment and expectation are being established by more sophisticated, discernin...
The use of leisure in marketing of products and services has become a popular technique. It has be...
Leisure is a service industry and traditional marketing approaches do not work well. New models are ...
This article explores the diversity of Sport and Business relationships and how they have changed to...
The purpose of this study was to provide some perspective about the commercial recreation field thro...
Information is needed about the commercial recreation field to help understand important development...
The rapid technological changes that have occurred have caused many new societal and personal proble...
Marketing has, in recent years, become an integral part of the public leisure service profession. Ho...
Abstract. The article focuses on four major assumptions that underlie the alternative conceptualizat...
Marketers have long had an interest in understanding consumers\u27 purchasing/usage patterns. This p...
In recent years, the rapidly growing industry of leisure has displayed some signs of overcrowding on...
This paper examined the phenomenon of business sponsorship of leisure or recreational activities. Sp...
ABSTRACT. If future recreation consumption and associated in-tangible values can be predicted, the p...
The traditional approaches to marketing services leads to ineffective results. New approaches based ...
The marketing of recreation is unique and demands special consideration when compared with other pro...
Higher standards of enjoyment and expectation are being established by more sophisticated, discernin...
The use of leisure in marketing of products and services has become a popular technique. It has be...
Leisure is a service industry and traditional marketing approaches do not work well. New models are ...
This article explores the diversity of Sport and Business relationships and how they have changed to...
The purpose of this study was to provide some perspective about the commercial recreation field thro...
Information is needed about the commercial recreation field to help understand important development...
The rapid technological changes that have occurred have caused many new societal and personal proble...
Marketing has, in recent years, become an integral part of the public leisure service profession. Ho...
Abstract. The article focuses on four major assumptions that underlie the alternative conceptualizat...
Marketers have long had an interest in understanding consumers\u27 purchasing/usage patterns. This p...
In recent years, the rapidly growing industry of leisure has displayed some signs of overcrowding on...
This paper examined the phenomenon of business sponsorship of leisure or recreational activities. Sp...
ABSTRACT. If future recreation consumption and associated in-tangible values can be predicted, the p...