Add to ORKGThe traditional approaches to marketing services leads to ineffective results. New approaches based upon understanding interactions among the employees and customers are essential. This understanding must then be related to the intangible benefits and outcomes from these interactions
Marketing has long had a place in the planning and management of public sector recreation. In partic...
A well-conceived promotion plan is based on carefully-targeted promotion goals and objectives and a ...
Sport and tourism marketers must continuously develop their products, which may include deleting, re...
The marketing of recreation is unique and demands special consideration when compared with other pro...
The popularity of recreation as a marketing tool is being influenced by the personal involvement of ...
Leisure is a service industry and traditional marketing approaches do not work well. New models are ...
Higher standards of enjoyment and expectation are being established by more sophisticated, discernin...
Marketing has, in recent years, become an integral part of the public leisure service profession. Ho...
Graduation date: 1992The concept of marketing, with its primary focus on\ud meeting customer needs, ...
Information is needed about the commercial recreation field to help understand important development...
Abstract. The article focuses on four major assumptions that underlie the alternative conceptualizat...
Recreation managers have always attempted to ensure that resources are used effectively in planning ...
The use of leisure in marketing of products and services has become a popular technique. It has be...
The issue of marketing on a limited budget is explored with the word-of-mouth being isolated as the ...
Recreation programming is becoming an important part of the resort industry. Recreation programs can...
Marketing has long had a place in the planning and management of public sector recreation. In partic...
A well-conceived promotion plan is based on carefully-targeted promotion goals and objectives and a ...
Sport and tourism marketers must continuously develop their products, which may include deleting, re...
The marketing of recreation is unique and demands special consideration when compared with other pro...
The popularity of recreation as a marketing tool is being influenced by the personal involvement of ...
Leisure is a service industry and traditional marketing approaches do not work well. New models are ...
Higher standards of enjoyment and expectation are being established by more sophisticated, discernin...
Marketing has, in recent years, become an integral part of the public leisure service profession. Ho...
Graduation date: 1992The concept of marketing, with its primary focus on\ud meeting customer needs, ...
Information is needed about the commercial recreation field to help understand important development...
Abstract. The article focuses on four major assumptions that underlie the alternative conceptualizat...
Recreation managers have always attempted to ensure that resources are used effectively in planning ...
The use of leisure in marketing of products and services has become a popular technique. It has be...
The issue of marketing on a limited budget is explored with the word-of-mouth being isolated as the ...
Recreation programming is becoming an important part of the resort industry. Recreation programs can...
Marketing has long had a place in the planning and management of public sector recreation. In partic...
A well-conceived promotion plan is based on carefully-targeted promotion goals and objectives and a ...
Sport and tourism marketers must continuously develop their products, which may include deleting, re...