Add to ORKGMarketers have long had an interest in understanding consumers\u27 purchasing/usage patterns. This paper proposes a conceptual definition of activity loyalty. This variable may be central to understanding why individuals develop different rates and frequency of participation
Purpose - This study aims to address the role of habit strength in explaining loyalty behaviour. Des...
Purpose – Loyalty, a behavioural pattern of guests, is an unpredictable phenomenon, changeable over ...
The popularity of recreation as a marketing tool is being influenced by the personal involvement of ...
This study examined the theoretical relationships between leisure attitude, leisure involvement, att...
Lack of clarity in conceptualizing involvement, commitment, habit, and loyalty has led to confusion ...
At the time of publication J.J. LaMondia was at Auburn University and C.R. Bhat was at the Universit...
Leisure activity involvement (LI), leisure activity habit (LH), leisure activity commitment (LC), an...
Leisure activities, and their associated trips, account for a significant percentage of US household...
If participation in recreation activities represents a choice among alternatives, then such discreti...
Researchers have found that consumer loyalty is an important source of competitive advantage of a bu...
Mullin\u27s Escalator Model was used to illustrate the dominant contribution of repeat participants ...
Relationship marketing, both in research and in practice, has increasingly gained in importance over...
The article reviews the literature on loyalty in consumer behaviour with particular emphasis on the ...
The marketing field first took an interest in brand loyalty on an academic level through Copeland’s ...
Drawing from observations by consumer behavior theorists and product involvement studies, the presen...
Purpose - This study aims to address the role of habit strength in explaining loyalty behaviour. Des...
Purpose – Loyalty, a behavioural pattern of guests, is an unpredictable phenomenon, changeable over ...
The popularity of recreation as a marketing tool is being influenced by the personal involvement of ...
This study examined the theoretical relationships between leisure attitude, leisure involvement, att...
Lack of clarity in conceptualizing involvement, commitment, habit, and loyalty has led to confusion ...
At the time of publication J.J. LaMondia was at Auburn University and C.R. Bhat was at the Universit...
Leisure activity involvement (LI), leisure activity habit (LH), leisure activity commitment (LC), an...
Leisure activities, and their associated trips, account for a significant percentage of US household...
If participation in recreation activities represents a choice among alternatives, then such discreti...
Researchers have found that consumer loyalty is an important source of competitive advantage of a bu...
Mullin\u27s Escalator Model was used to illustrate the dominant contribution of repeat participants ...
Relationship marketing, both in research and in practice, has increasingly gained in importance over...
The article reviews the literature on loyalty in consumer behaviour with particular emphasis on the ...
The marketing field first took an interest in brand loyalty on an academic level through Copeland’s ...
Drawing from observations by consumer behavior theorists and product involvement studies, the presen...
Purpose - This study aims to address the role of habit strength in explaining loyalty behaviour. Des...
Purpose – Loyalty, a behavioural pattern of guests, is an unpredictable phenomenon, changeable over ...
The popularity of recreation as a marketing tool is being influenced by the personal involvement of ...