Happiness: The Missing Link of Marketing in a Technological Society

John Naisbitt\u27s (6) High-Touch High-Tech concept and Frederick Herzberg\u27s Motivation-Hygiene theory were analyzed and extended into a marketing strategy that\u27s applicable for parks and recreation professionals. The marketing strategy referred to as a Happiness Marketing Model offers a counterbalance between high-tech and high-touch by providing a conceptual base to emphasize the intrinsic benefits inherent in participating in recreation and leisure activities. These intrinsic benefits are referred to as High-Triumphs , and are believed to add personal happiness in a technological society. The High-Triumphs , in addition to Naisbitt\u27s high touch concept and Herzberg\u27s Motivation-Hygiene theory, have been combined into an algebraic formula as a means of identifying the components that contribute to happiness in a technological society. The formula indicates that Overall Happiness = High-Touch + High-Triumphs + Hygiene factors + motivators