In two experiments on incidental learning in memory, survival processing of highly related information (i.e., DRM lists) was compared to two contextually rich encoding scenarios that were equated on several important characteristics and to a pleasantness processing task. Free recall and recognition memory were measured. Results from Experiment 1 indicated that the survival processing effect on true recall existed but was driven by congruity effects. However, a planning effect on false recall existed. That is, the three planning processing tasks produced greater false recall than the pleasantness processing task. The recall results of experiment 2 failed to replicate the recall results from Experiment 1. Regarding the recognition tasks, no s...