Regression Analysis of Beijing Hotels Customer Satisfaction Based upon Data from TripAdvisor

Big data is being used by many organizations to make decisions about the efficiency and effectiveness of their operation. One of the data sets that are used most frequently is TripAdvisor. This article explores the advantages and disadvantages of using such a data set. The case study chosen was the hotel services in Beijing, China. A new approach is being proposed in which baseline information is used on a regional basis to establish the uniqueness of a region. Many times the data does not give the proper perspective because it incorporates the larger perspective and does not provide for regional differences. The other dimension developed in the article is a statistical approach that tries to define a better understanding instead of using a descriptive method. Keywords: Big data, TripAdvisor, Beijing, Statistical analysi