Residents’ Attitudes toward Tourism Development of Gili Labak Beach in Madura Island, Indonesia

This study is to investigate the factors influencing the positive attitude of residents in Sumenep towards tourism development of Gili Labak Beach. Using exploratory factor analysis, independent t-test and Anova to process 150 data from respondents measured by adopting with some adjustment of TIAS statements, this study found four factors influencing the residents’ attitude, namely: image of town (Factor 1), new job opportunity (Factor 2), possibility to raise buying-power (Factor 3) and more tourism destinations (Factor 4). Some of respondents have different attitudes toward the tourism development according to the characteristics they have, such as age, education background and current occupation but there are no different (the same) attitudes of respondents shown if the measurements are based on gender, length of stay, distance from site, occupation and income related to each factor assigned. Keywords: Indonesia’s tourism, Gili Labak, TIAS, Resident Attitud