Impact of Sport Tourism on the Host Community: A Case Study of Nigerian University Games

The study investigated the tourism impact of NUGA (Nigerian University Games Association) on the host community of Obafemi Awolowo University, Ile – Ife, Osun State, Nigeria which hosted the 24th edition of the games between 11th February and 22nd February, 2014. Research methods involved in gathering data were participant observation, interview and questionnaires. The questionnaires were used to elicit information from one hundred and ninety – four respondents who were selected by simple random technique. The event featured fifteen games and more than 7,000 athletes and officials from over 60 universities participated in the biennial games. The study specifically identified the benefits of hosting NUGA games by the University, determined the negative effects of the event and established the residents’ perception of sport tourism. The study also identified the motivating factors for hosting sport tourism event and this include: conducive weather condition, support from government and sponsors, economic gains, community prestige, hospitality of residents, security and availability of sporting facilities, fund, accommodation and social infrastructures. Four hypotheses were tested, conclusions were drawn and necessary recommendations towards attaining and sustaining the goals and objectives of NUGA were offered. Keywords: Sport Tourism, Impact, NUGA, Host Communit