Investigation of Moringa Production and Marketing Potential in Eastern Part of Ethiopia (A Case Study of Dire Dawa City and Rural Administration Zone)

The main purpose of the study was to Investigate Moringa production and Marketing potential in Eastern Part of Ethiopia especially in Dire Dawa City and Rural Administration Zone. A mixed approach with 274 and 368 usable samples were used and collect a data from Dire Dawa city dwellers and farmers randomly and relevant data were gathered, presented and analyzed using descriptive and inferential statistical techniques. The findings revealed that there is a demand for the processed moringa products and have awareness to the benefit of the plant in both rural and urban kebeles residents though there is less interest to produce the plant for commercial purpose by farmers. Keywords: Marketing; Moringa; Production Awareness; Perception; Interest and zone