Research on the effect of entrepreneurial preparedness on resource acquisition-- a mediation mechanism based on cognitive legitimacy

The acquisition of external resources in the process of entrepreneurship is not only significant to the survival and development of start-ups, but also a challenging task. Under the trend of "Linguistic Turn" in the field of social science, the role of narrative in the entrepreneurial process has attracted more and more attention and research, especially the acquisition of external resources. This paper discusses the effect of entrepreneurial preparedness on resource acquisition, and examines the mediating mechanism of cognitive legitimacy. In this paper, the narratives of 18 entrepreneurs from a business reality show is selected as the research samples. The results show that entrepreneurial preparedness has a significant positive influence on cognitive legitimacy ,and cognitive legitimacy has a significant positive relation on resource acquisition; also the relationship between entrepreneurial preparedness and resources acquisition pass the significance test and there is intermediary mechanism of cognitive legitimacy between entrepreneurial preparedness and resource acquisition. Key words: entrepreneurial preparedness, resource acquisition, cognitive legitimacy, new ventur