Add to ORKGSocial media has a worldwide community over 2.46 billion members. Effective utilization of social media is proved beneficial in business promotion as it supported the small firms to spread their business and recognized their self “Born Global Firms”. The aim of present study was to identify the ways via a born global interacts with customer through social media. To meet the objectives, the researchers did case studies of two global born firms (ZARA and Heineken). The results showed, Born Global firms create accounts on various platforms of social media and adopt various strategies for gaining maximum likes. For engaging the customers they organize completions, upload local sport videos, funny clips and updates about their products. For main...
This thesis explains what social media marketing is as a phenomenon and what kind of roles it can fi...
This Research is about how an African handmade accessories company should have effective social medi...
Development of an approach that considers country specific data (Canada, The United States, Brazil, ...
Business is rapidly and continually becoming more global, especially within the digital world. Tools...
Importance of the Study: Over the last decade or so the B2C organizations are making full usage of t...
Importance of the Study: Over the last decade or so the B2C organizations are making full usage of t...
Summary: The traditional landscape in international business has changed, for decades the Uppsala mo...
This paper explores the role of social media in increasing a company’s brand equity and strengthenin...
In the past decades, the world economy has changed dramatically under the pressure of globalization,...
Purpose The objective of this paper is to increase understanding of social media in international b...
Social media represent today an essential part of marketing strategies in business life. These commu...
Abstract Purpose: The objective of this paper is to increase understanding of social media in inter...
The purpose of this paper is to: first, examine why companies create brand pages in social media, ho...
This study aims to determine the influence of marketing that occurs on social media. And to find out...
Social Media, in modern scenario, has provided a vital platform for business promotions, marketing, ...
This thesis explains what social media marketing is as a phenomenon and what kind of roles it can fi...
This Research is about how an African handmade accessories company should have effective social medi...
Development of an approach that considers country specific data (Canada, The United States, Brazil, ...
Business is rapidly and continually becoming more global, especially within the digital world. Tools...
Importance of the Study: Over the last decade or so the B2C organizations are making full usage of t...
Importance of the Study: Over the last decade or so the B2C organizations are making full usage of t...
Summary: The traditional landscape in international business has changed, for decades the Uppsala mo...
This paper explores the role of social media in increasing a company’s brand equity and strengthenin...
In the past decades, the world economy has changed dramatically under the pressure of globalization,...
Purpose The objective of this paper is to increase understanding of social media in international b...
Social media represent today an essential part of marketing strategies in business life. These commu...
Abstract Purpose: The objective of this paper is to increase understanding of social media in inter...
The purpose of this paper is to: first, examine why companies create brand pages in social media, ho...
This study aims to determine the influence of marketing that occurs on social media. And to find out...
Social Media, in modern scenario, has provided a vital platform for business promotions, marketing, ...
This thesis explains what social media marketing is as a phenomenon and what kind of roles it can fi...
This Research is about how an African handmade accessories company should have effective social medi...
Development of an approach that considers country specific data (Canada, The United States, Brazil, ...