Determinants of Customer Perception Regarding Purchase of Counterfeit Garments, Evidence from Rahim Yar Khan Region(Pakistan).

There are lots of reasons to purchase counterfeits in this world. People purchase counterfeits due to its low price, to seek social status, due to their low income etc. The sale of counterfeits has a great effect on any country’s economy and it also damages the intellectual property rights. So the research in this matter is a dire need in market. Several Research Studies in the world have discussed reasons of buying counterfeits in different regions. This research paper aims to understand the determinants of customer perception regarding purchase of counterfeit garments in Rahim Yar Khan Region. This paper tries to analyze whether these determinants are one of the reasons of buying counterfeits. A sample of 200 respondents was collected from the population. The collected data after being coded were analyzed using Statistical Package for Social sciences Research (SPSS) and various statistical tests were applied based on hypotheses and matching variables. Keywords: Determinants of counterfeits, Purchase Intention towards counterfeits, Counterfeit product purchas