User Interface Review on Digital Magazine: A Case Study on Femina

Femina is one of the most prominent magazines in Indonesia. Through Femina, the Indonesian women attain information in delivering the fashion trend that has been developing in accordance to the turn of the century. In 2011, Femina has been transformed from the conventional magazine to the digital magazine. One of the easiness that the readers might enjoy from the transformation is related to the user interface design of the digital magazine. The presence of the user interface in the digital magazine has encouraged the researcher to conduct a study on the user interface since it has been believed that the female readers of the digital magazine are able to operate the user interface easily. With regards to the statement, the results of the analysis within the study might be benefitted for developing the user interface design in the digital magazine, especially for Femina, so that the readers will be more facilitated in operating the digital magazine application. Within the conduct of the study, the researcher has implemented the qualitative method. In addition, the data for the study had been gathered by means of quantitative method in order to attain the necessary elements of user interface for creating the layout that might have been desired by the readers of the Femina digital magazine. Keywords: female, magazine, user interface, digital DOI: 10.7176/ADS/76-01 Publication date:September 30th 201