Market Chain Analysis of Honey: A Review

In Ethiopia, owing to population pressure, the average farm size has shrunk from over two hectares a few years ago to less than one hectare in recent years. A rise in agricultural output and farm income seems to have limited scope in view of the structural constraints; and therefore, subsidiary enterprises can be helpful in augmenting household incomes. In this context, beekeeping is considered to be an income-yielding activity that fits well with the concept of small-scale agricultural development. Besides, it is also eco-friendly and does not compete for scarce land resources, and provides off-farm employment and income generating opportunity. Beekeeping is one of the most important agricultural sub-sector that enables to utilize natural resources that otherwise would be wasted. It is also believed to play a significant role in the food security of the country through honeybee pollination services of major cultivated crops. The aim of this paper is assessing the honey marketing channels, structure-conduct-performance of honey marketing and factors affecting honey market chain and to suggest directions for future improvement of honey marketing Keywords: Market Channel, Market Chain , structure-Conduct - Performance, honey