Add to ORKGThe main objective of the study is to identify the determinants that influence consumer satisfaction in fast food marketing in Bangladesh. Data were collected from the students in a private industry in Dhaka city. Principal component factor analysis and SEM are employed for analyzing data. The results indicate that among the six explanatory variables, five are observed to statistically significantly influence consumer satisfaction in the fast food industry. These variables are food quality, service quality, food variety, outlet environment and convenient location. Keywords: Fast food, Consumer behavior, Consumer satisfaction, Factors, Marketin
The purpose of this research was to investigate the effect of food quality, customer service, physic...
This primary objective of this study is to identify the determinants of customer satisfaction for KF...
Fast food is a type of cuisine that may be swiftly made and offered to customers at a low cost. Time...
The main objective of the study is to identify the determinants that influence consumer satisfaction...
Fast food industry is a high growing sector of Bangladesh. It is concerned with the tastes and habit...
This article was published in Journal of Applied Business Research (JABR) [© 2010 Journal of Applied...
The objective of this study is to identify the motivational factors that influence the behavior of c...
To explore the determinants of customer satisfaction at Kishoreganj based fast-food restaurants in B...
A fast food restaurant is a growing business and with the time evolving the pattern of eating habits...
This research is focused to find what are the key success factors for fast food industry in region o...
This thesis submitted in partial fulfillment of the requirements for the degree of Bachelor in Busin...
The global markets have witnessed major shifts in the consumers’ behavior that have been much influe...
The purpose of this research is to investigate the factors influencing customer satisfaction and beh...
The Turkish fast food industry has grown rapidly since the 1980s. There are now more than 700 fast f...
The Indian Fast Food Industry has witnessed high growth strides in the past years, with increasing d...
The purpose of this research was to investigate the effect of food quality, customer service, physic...
This primary objective of this study is to identify the determinants of customer satisfaction for KF...
Fast food is a type of cuisine that may be swiftly made and offered to customers at a low cost. Time...
The main objective of the study is to identify the determinants that influence consumer satisfaction...
Fast food industry is a high growing sector of Bangladesh. It is concerned with the tastes and habit...
This article was published in Journal of Applied Business Research (JABR) [© 2010 Journal of Applied...
The objective of this study is to identify the motivational factors that influence the behavior of c...
To explore the determinants of customer satisfaction at Kishoreganj based fast-food restaurants in B...
A fast food restaurant is a growing business and with the time evolving the pattern of eating habits...
This research is focused to find what are the key success factors for fast food industry in region o...
This thesis submitted in partial fulfillment of the requirements for the degree of Bachelor in Busin...
The global markets have witnessed major shifts in the consumers’ behavior that have been much influe...
The purpose of this research is to investigate the factors influencing customer satisfaction and beh...
The Turkish fast food industry has grown rapidly since the 1980s. There are now more than 700 fast f...
The Indian Fast Food Industry has witnessed high growth strides in the past years, with increasing d...
The purpose of this research was to investigate the effect of food quality, customer service, physic...
This primary objective of this study is to identify the determinants of customer satisfaction for KF...
Fast food is a type of cuisine that may be swiftly made and offered to customers at a low cost. Time...