Online Shopping adaptation by individuals in Pakistan

The Youth individuals are playing an important role in online shopping. The growing use of Internet by the younger age group in Pakistan provides a rising exposure for online retailers. This study analyzes the responsive of individuals doing online shopping. This study examined the behavior of 150 Individuals who were asked to fill the questionnaire based on some close ended questions. The focus of this investigation was to discuss the effecting factors on online shopping adaptation in developing country like Pakistan. Today individuals choose and buy things while sitting at home through internet and buy things impulsively. Do individuals in Pakistan are using Internet for shopping online? Do they feel secure on the Internet while making payments? Does online shopping save time? Do online shopping is more attractive or individual feels lack of trust? Impacts of brand quality also discussed. Key words: Shopping, Adaptation, Individual