The Blue Ocean Strategy; Case Study Analysis of its Implementation in 14 Different Agencies in Malaysia

The Blue Ocean Strategy (BOS) hit the coast of the corporate world with a “tsunamic” force. The impact of the concept and the principles involved were given due recognition and admired. But when the tide subsided, and the practitioners surveyed the impact and began to implement the principles, few seems to work as ideal environment was not easy to achieve and a wave of disappointment began to sink in. This is a study on 14 agencies (case study approach) who dared take the plunge to join the Blue Ocean challenge. The analysis was focused on the Eliminate-Reduce-Raise-Create Grid portion of the model and discovered that the “Blue” is not that “clear” after all and the “red tide” keeps creeping in continuously. The search still goes on. Keywords: strategic decisions, blue ocean strategy model, strategic canvas, case